Newsletter August 2014

Google boost search engine rankings for HTTPS protected sites

In an effort to influence the widespread adoption of encryption on the web, Google is altering its algorithms to favourably rank websites that use HTTPS.

Google I/O has called for “HTTPS everywhere” on the 6th of August, 2014 to ensure that the websites accessed from Google are secure. Webmasters are adopting HTTPS (also known as HTTP over TLS, or Transport Layer Security), on their websites which is encouraging. TLS has two major advantages over non-encrypted internet traffic. By encrypting the data as it travels between end users and servers, third parties with the ability to monitor the connection cannot read or tamper with the content. Secondly, TLS provides a means to cryptographically validate that a server claiming to belong to Google, Bank of America or any other website is authentic.

Tests have been conducted over several months taking into account whether sites use secure, encrypted connections as a signal in Google search ranking algorithms. Positive results have been seen and this has resulted in the use of HTTPS as a ranking signal. It is said that the signal at this stage carries less weight than other signals such as high-quality content. Over time, Google intends to strengthen this ranking signal. Webmasters are encouraged to switch from HTTP to HTTPS in order to keep everyone safe.

According to Google`s online security blog, they intend to make TLS adoption easier by assisting website owners avoid common mistakes by providing detailed best practises in coming weeks. Here are a few basic tips:

  • Decide the kind of certificate you need: single, multi-domain, or wildcard certificate
  • Use 2048-bit key certificates
  • Use relative URLs for resources that reside on the same secure domain
  • Use protocol relative URLs for all other domains
  • Check out our Site move article for more guidelines on how to change your website’s address
  • Don’t block your HTTPS site from crawling using robots.txt
  • Allow indexing of your pages by search engines where possible. Avoid the noindex robots meta tag

Websites that do not offer secure HTTPS could soon see competitor websites supersede them. We would like to assist our clients to remain competitive by moving your website to HTTPS protected pages. Please give us a call on (03) 8804 0820 or email us at: info@xceed.com.au

 

AusVantage V8: New options for System Operation Parameters

A new option has been added to System Operation Parameters to allow a default answer to be specified at the end of Goods Receipt. Users will be prompted whether they wish to release any outstanding back orders for the products just received, and whether they wish to raise an estimate. Currently, both these questions default options are set to “No”.

Each of these prompts can be set to “Yes”, “No” or “X” to skip displaying the prompt completely if the answer would always be “No”. This will make the processing of Goods Receipts more efficient by either skipping the unneeded prompts or defaulting them to the required answer.

 

Improve web traffic and quality leads though Google AdWords

Since the introduction of Google AdWords in early 2000, Pay-Per-Click advertising has assisted businesses of all sizes to grow through highly effective advertising campaigns over the internet. Unlike traditional forms of advertising, adverts are displayed to potential customers who are actively seeking the products and services you offer.

Google handles over 3.3 billion searches every day. Research has found that clicks on paid search listings beat out organic clicks by nearly a 2:1 margin for keywords with high commercial intent, and this makes them extremely valuable to businesses.

Through Google AdWords and Google analytics, advertisers can measure and monitor campaigns to know exactly how many potential customers they have drawn to their website through paid listings. Every aspect of your campaign can be fine-tuned to ensure you are reaching your organisations target audience.

The level of control offered by AdWords marketing allows advertisers to keep low costs by setting a daily budget with no minimum spend. Advertisers can pause or resume entire campaigns or particular advert groups as they see fit. At the end of the day, advertisers are only charged for actual clicks that lead to specific landing pages on your website.

At Xceed, our Google certified professionals are ready to assist you draft and maintain a targeted AdWords campaign based on your organisations goals. Make the most of online marketing and draw in your desired audience today. Call us on: (03) 8804 0820 or email us at: info@xceed.com.au

 

Tips from the Helpdesk: How to update Debtor email addresses when listed as N/A in Debtors File Maintenance

Users will need to access Standard Forms Details in System -> System Data Maintenance -> Setup Functions -> Standard Forms Details in order to enable an email input.

The screen below shows the various document types and options on how to send them. Users cannot type over the “n/a” segment in Debtors File Maintenance – Printing Options where “n/a” is against Remittance because there is no email template defined in Standard Form Details. Please see the example below.

Updating a Debtors email address against the Remittance Advice printing option will enable users to email Remittances instead of printing them. If the Remittance email option is left blank then the AusVantage system will resort to using the Default email address that can be specified in the first line of the above screen.

Menu location for Standard Forms Details:

The below screen displays where a user can set-up the email template for the Remittance Advice.

The below is the Printing Options in Debtors File Maintenance after input of the form name in the Standard Forms Details screen.

Users now have the option to highlight either the Remittance advice line (or the top line: Default) as shown below and enter an email address.

If you would like to know more about updating debtor email addresses or any other topic, please contact us on: (03) 8804 0804 or email us at: info@uniware.com.au

Contact Uniware

Head Office
19 Walkers Road
Nunawading, Vic 3131
Ph: 1800 338 880
info@uniware.com.au

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